Control Data for Smart Growth

Identify North-Star KPIs

Resist the urge to track everything. Instead, tie one marketing, one sales, and one retention metric directly to profit. These become the compass for every campaign and experiment.

Centralize Sources in a Single View

Blend ad-platform, CRM, and finance data into a cloud BI tool. Unified dashboards eliminate conflicting numbers and give leadership a real-time pulse on performance.

Operationalize Insights Quickly

Create a monthly “data sprint” where cross-functional teams meet to review anomalies and wins. Assign owners to each insight and set 30-day targets, turning analysis into tangible outcomes.

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